Pure. Natural. Traditional Jaggery
As people become more conscious of what they consume daily, refined sugar is increasingly being questioned. Jaggery offers a traditional alternative—less processed, culturally familiar, and historically integrated into balanced diets.
From a health perspective, jaggery is produced by concentrating sugarcane juice without aggressive chemical refinement. This simpler process helps retain naturally occurring minerals and contributes to its reputation in traditional diets as a more mindful form of sweetness when consumed in moderation.
There is also an environmental angle often overlooked. Large-scale sugar manufacturing is a resource-intensive industry. Studies estimate that producing 1 tonne of refined sugar can generate 0.6–1 tonne of wastewater, along with high energy consumption and air emissions from boilers. In contrast, small-scale jaggery units typically operate with lower energy intensity and localised supply chains.
While no sweetener is inherently "healthy" in excess, jaggery represents a slower, more conscious approach to sweetness— one that aligns better with traditional nutrition principles and sustainability-focused choices.
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